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Drossos Drossos

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Drossos Drossos

Marketing & Communications Director

In the world of marketing, Drossos Drossos, known as D2, is a distinguished personality. His career began in multinationals such as L’Oréal, Shell, Japan Tobacco International, McCann-Momentum Worldwide and The Coca-Cola Company, where he gained 26 years of experience, combining analytical thinking with creativity.

With 2 Bachelor degrees and a triple-MBA from French, British and German universities, and a PhD from the US, his academic background is equally international.

His successes include creating Coca-Cola’s Global Christmas advertisement in 2018, the first Fanta YouTube channel in Europe, and the first branded Camel & Winston kiosks in Greece. He developed the first global ROI model for experiential marketing and the first Coke clothing Pop-Up stores in Europe.

D2 is also recognized for his presentations, ranking in the top 1% globally. Additionally, he is a member of judging panels and a university lecturer, enhancing his reputation as a global marketing expert.

Having grown up in the South of France, Drossos has always enjoyed French and international wines and spirits, and has successfully passed the 1st Level of Wine Studies at WSPC.

Education:

1994
Double B.A.(Hons) in Business Administration & Marketing from Nice (France) and Bristol (UK). Grant awarded by the « Alexander Onassis » Foundation.
1998
AMBA Accredited M.B.A. (studied in the United Kingdom, France and Germany in 3 languages), with 7 Honorific Distinctions
2002
Ph.D. in Business Administration & Marketing from the Yorker International University. Thesis: “Machiavelli’s concepts applied in a Marketing Environment of the 21st century.”

Experience:

1994
Business Consultant at Mines & West (London) and L'Oreal (Athens) - B2B / B2C marketing, sales and international exports
2002
Marketing & Communications Manager at Shell (Natural Gas Consumer division)
2005
Brand Equity and Communications Strategy Manager at Japan Tobacco International (Camel, Winston)
2006
Head of Communications, Digital, Experiential Marketing, and Content Creation at The Coca-Cola Company for 27 countries. During those 12 years, Drossos conceived & produced Coca-Cola's 2018 global television commercial, launched the first Pop-Up stores with branded clothes in Europe, and developed the first global ROI model for experiential marketing (events, seminars, sampling, sports, gaming)
2019
Group Account Director at MSPS & McCann Worldgroup
2021
Marketing Director at iTechScope Recruitment
2024
Marketing & Communications Director at WSPC
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